Lovest is Odyssea’s first initiative. Thousands of tons of life vests and life boats wash up on shore due to the refugee humanitarian crisis. We tackled unemployment, nvironmental damage and spreading awareness by up-cycling the material into durable and useful prod- ucts like bags, notebooks, and bracelets. Due to the complexity of the subject matter, I focused to steer our brand towards the environ- mental issue and our great quality and design. I was responsible for designing all products, standardizing the manifold up-cycling pro- cess, constructing our logo, slogans, symbols, catalogs and promotional writing.